Website owners have to redesign their websites often, to keep up with the latest design trends, net evolution, internet usage habits, SEO and so on. A leading web design company GO-Gulf.com has come up with 10 tips to heart to successfully redesign your site.
Google Panda algorithm updates make it imperative your CMS allows easy content addition, edition and updation. Eliminate duplicate content, and make your site Panda friendly. If your CMS is old enough to be called extinct, replace it with the fastest, latest system.
Evaluate current branding and change colors, fonts, and your value proposition to ensure consistency. Your goal should be to update branding aspects with a view to more positive user brand retention. Avoid industry jargon and rewrite everything using clear language. Test multiple changes on internal groups before deciding on changes.
Implement Responsive Design
Implement responsive design this time around so that mobile users can access your site as well. This way, you don’t have to design a separate site for smartphones and small handhelds. A great deal of e-commerce is already happening via mobiles, so implementing a responsive design is the way to go.
Do thorough keyword research and incorporate high-performing keywords into your redesigned website. Do A/B testing with multiple keywords before determining which ones will work best for your redesigned site. Try not to change the URL, as that might affect inbound links collected over time.
Update User Experience
Users like to browse sites that are attractive, easy to use, efficient and easy to navigate. Ensure better user experience so that your traffic, sales, leads and revenue are impacted positively. Ask for and receive feedback on user experience from your unique visitors and customers. This will give you some idea of what to change and what to retain.
Check Current Performance Metrics
Use Google Analytics to look at month-wise metrics on number of visitors, bounce rates, time on site, top-performing keywords, total inbound linking domains, new leads, sales, pages indexed and pages that receive traffic. Evaluating these benchmarks will help you set goals for post-design metrics.
Set Website Redesign Goal
Know exactly why you’re redesigning your site, and tie your goals to measurable results. Focus on increasing traffic, leads and sales. You need to reduce bounce rate and improve your domain authority through your updated website redesign strategy.
Define Buyer Persona
Create a fictional representation of your ideal customer based on customer demographics, visitor behavior, motivations, concerns and histories. Some businesses have more than one ideal customer profile. It’s ok to identify multiple buyer personas and redesign site strategy to attract more such ideal customers.
Analyze the Competition
Find out how your current site compares with your competitors using diagnostic tools. Also do a visual compare and note down pleasing aesthetic features. Note down points you need to implement in your own site and add them to your redesign strategy.
Evaluate High-Performing Assets
Identify high-traffic pages, most viewed and most shared content, best ranking keywords, and pages with the most number of inbound links. Safeguard these high-performing assets so that you don’t lose their marketing effectiveness while redesigning your site.